We’re proud to share that All Ticket, the new book from our Managing Director David Lynam, officially launched on 13th August – and within just a couple of days it had already broken into the Amazon Top 10 in multiple categories.
The book reached top 10 status in both Sales & Marketing and Business Leadership & Management in the UK, and also became a bestseller internationally – climbing into the top 10 in Canada and Australia, including an impressive #2 ranking in Sales & Marketing in Australia.
What’s the book about?
All Ticket is written for leaders, ticketing managers, and commercial teams at football clubs who want to stop guessing and start growing. It shows how a clear ticketing strategy can transform attendance, revenue, and fan engagement. Packed with practical frameworks, case studies, and real-world insights from across the football pyramid, the book gives clubs the tools they need to put ticketing at the heart of their growth.
Whether you’re running the ticket office day to day or making CEO-level decisions, All Ticket will help you unlock the real potential of your club.
Get your copy
You can buy All Ticket today on Amazon: Buy All Ticket on Amazon.co.uk



